@book{165557,
	author = {Anderson, James C. and Narus, James A.},
	title = {Business market management :},
	publisher = {Pearson Prentice Hall,},
	year = {c2004.},
	address = {Upper Saddle River, N.J. :},
	edition = {2nd ed, international ed.},
	note = {Includes Index.}
}