Danesi, Marcel <br/><br/>
Understanding media semiotics / 
Marcel Danesi. 
 - London :  Arnold,  2002. 
 - x, 253 p. ;  25 cm. 
<br/><br/> Includes Index. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0340808845 (pbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Semiotics.