TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 013012771X (pbk.)
PY  - 2000///
CY  - Upper Saddle River
PB  - Prentice Hall International
KW  - Marketing
N1  - Include index; Includes bibliographical references
ER  -