TY  - BOOK
AU  - Dibb,Sally
AU  - Simskin, Lyndon.
AU  - Ferrell, O.C.
AU  - Pride, William M.
TI  - Marketing: concepts +strategies 
SN  - 0395790050(pbk )
AV  - HF5415 DIB
PY  - 1997///
CY  - Boston, Houghton Mifflin Company
PB  - Routledge
KW  - Marketing
KW  - Concepts +strategies
N1  - Includes Index; Includes bibliographical references
ER  -