Dibb, Sally. <br/><br/>
Marketing :  concepts +strategies / 
Sally Dibb.  
 - 3rd edition. 
 - Boston ;  Houghton Mifflin Company :  Routledge,  1997. 
 - xxi,  842 p.  :  ill.  ;  30  cm. 
<br/><br/> Includes Index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0395790050(pbk ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Concepts +strategies.
<br/><br/><label>LC Class. No.: </label>HF5415  / DIB