Johnson, Gerry.

Exploring corporate strategy / Gerry Johnson, Kevan Scholes. - 5th ed. - New York : Prentice Hall Europe, 1999. - xxvi, 972 p. : ill. + map ; 25 cm.

Includes index.

Includes bibliographical references.

0130807400 (text & cases) 0130807397 (text only)


Business planning.
Strategic planning.