TY  - BOOK
AU  - Hutt,Michael D.
AU  - Speh,Thomas W.
TI  - Business marketing management: a strategic view of industrial and organizational markets 
SN  - 0030206332 (hbk. )
PY  - 1998///
CY  - Fort Worth
PB  - Dryden Press
KW  - Industrial marketing
KW  - Management
KW  - Case studies
N1  - Includes index; Includes bibliographical references
ER  -