Hutt, Michael D. <br/><br/>
Business marketing management :  a strategic view of industrial and organizational markets / 
Michael D. Hutt and Thomas W. Speh. 
 - 6th ed. 
 - Fort Worth :  Dryden Press,  1998. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0030206332 (hbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management--Case studies.