TY - BOOK AU - AU - Withey,Frank TI - Marketing fundamentals, 1996-97 SN - 075062910x (paperback.) AV - HF5415.12 LAN PY - 1996/// CY - Oxford PB - Butterworth-Heinemann KW - Marketing KW - Great Britain KW - Examinations KW - Study guides N1 - includes index ER -