Marketing fundamentals, 1996-97 / Geoff Lancaster and Frank Withey. - Oxford : Butterworth-Heinemann, ©1996 - xi, 202 pages. : illustration. ; 30 cm. - The CIM student workbook series .

includes index.

ISBN: 075062910x (paperback.)

Subjects--Topical Terms:
Marketing--Examinations--Great Britain--Study guides.

LC Class. No.: HF5415.12 LAN