Ansoff, H. Igor.

Corporate strategy / H. Igor Ansoff and Edward J. McDonnell. - New York : Wiley, 1988. - xviii, 258 p. : ill. ; 24 cm. - Penguin business series. .

Rev. ed. of: Corporate strategy. 1965. Includes index.

Includes bibliographical references.

0140091122 (pbk.)


Strategic planning.
Business management.