Ansoff, H. Igor.
Corporate strategy /
H. Igor Ansoff and Edward J. McDonnell.
- New York : Wiley, 1988.
- xviii, 258 p. : ill. ; 24 cm.
- Penguin business series. .
Rev. ed. of: Corporate strategy. 1965. Includes index.
Includes bibliographical references.
0140091122 (pbk.)
Strategic planning.
Business management.