TY  - BOOK
AU  - Rao,Vithala R.
AU  - Steckel,Joel H.
TI  - Analysis for strategic marketing
SN  - 0321001982 (paperback)
AV  - HF5415 RAO 
PY  - 1998///
CY  - Reading, Mass.
PB  - Addison-Wesley
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -