Rao, Vithala R. <br/><br/>
Analysis for strategic marketing / 
Vithala R. Rao, Joel H. Steckel. 
 - Reading, Mass. :  Addison-Wesley,  ©1998. 
 - xiii, 514 pages  illustrations  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0321001982 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 RAO