TY  - BOOK
AU  - Kotler,Philip
AU  - Roberto, Eduardo L.
TI  - Social marketing: strategies for changing public behavior 
SN  - 0029184614 (hbk. )
AV  - HF5415.122 KOT 
PY  - 1989///
CY  - New York
PB  - Free Press
KW  - Social marketing
KW  - Behaviour modification
N1  - Includes index; Includes bibliographical references
ER  -