TY  - BOOK
AU  - McDaniel,Carl
AU  - Gates, Roger
TI  - Markketing research essentials
SN  - 0538876697 (pbk.)
PY  - 1998///
CY  - Ohio
PB  - South-Western College Publishing
KW  - Marketing
KW  - research
N1  - includes bibliographical references; Includes index
ER  -