McDaniel, Carl <br/><br/>
Markketing research essentials : 
Carl McDaniel and Roger Gates 
 - Ohio :  South-Western College Publishing,  1998  
 - xxii, 462 p. :  ill. ;  26 cm. 
<br/><br/> includes bibliographical references.  Includes index. 
<br/><br/><label>ISBN: </label>0538876697 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--research