TY  - BOOK
AU  - O'Connor,John
AU  - Evans, Martin
AU  - Galvin, Eamonn
TI  - Electronic marketing: theory and practice for the twenty-first century
SN  - 0273684760 (pbk.)
PY  - 2004///
CY  - Harlow
PB  - Pearson Edducation
KW  - Electronic marketing
N1  - Includes index; Includes bibliographical references
ER  -