Lovestock,Christopher H. <br/><br/>
Services marketing:    third edition/ 
christopher H. Lovestock. 
 - New Jersey:   Prentice Hall,   1996. 
 - 3rd ed.,International ed. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0-13-461377-5(pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing