TY  - BOOK
AU  - Kotler,Philip
AU  - Kotler,Philip
TI  - Principles of marketing
SN  - 0273646621 (pbk.)
PY  - 2002///
CY  - Harlow, England
PB  - Prentice Hall
KW  - Marketing
N1  - "The European edition ... offers significant changes"--Pref; Includes index; Includes bibliographical references
ER  -