Principles of marketing / 
Philip Kotler ... [et al.]. 
 - 3rd European ed. 
 - Harlow, England :  Prentice Hall,  2002. 
 - xxxi, 856 p. :  col. ill. ;  28 cm. 
<br/><br/> "The European edition ... offers significant changes"--Pref.  Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0273646621 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.