Lescher, John F. <br/><br/>
Online market research :  cost-effective searching of the Internet and online databases / 
John F. Lescher. 
 - Reading, Mass. :  Addison-Wesley,  c1995. 
 - xvii, 269 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0201489295 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Computer network resources.<br/>Online databases.<br/>Internet.
<br/><br/><label>LC Class. No.: </label>HF5415.2LES