TY  - BOOK
AU  - Shank,Matthew D.
TI  - Sports marketing: a strategic perspective 
SN  - 0130407917 (hbk.)
PY  - 2002///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Sports
KW  - United States
KW  - Marketing
KW  - Economic aspects
N1  - Includes index; Includes bibliographical references
ER  -