Shank, Matthew D. <br/><br/>
Sports marketing :  a strategic perspective / 
Matthew D. Shank. 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2002. 
 - xxii, 613 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0130407917 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing.--United States<br/>Sports--Economic aspects--United States.