TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 0131257331 (pbk.)
PY  - 1993///
CY  - Eglewood Cliffs
PB  - Prenticehall
KW  - Marketing research
KW  - Marketing
KW  - Management
N1  - Includes index; Includes bibliographical references
ER  -