TY  - BOOK
AU  - Russell,Thomas
AU  - Lane,W.Ronald
AU  - Kleppner,Otto
TI  - Kleppner's advertising procedure
SN  - 0135171113 (pbk.) 
PY  - 1993///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Advertising
N1  - Includes index; Includes bibliographical references
ER  -