Russell, Thomas <br/><br/>
Kleppner's advertising procedure / 
J. Thomas Russell, W. Ronald Lane. 
 - 11th ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1993. 
 - xix, 718 p. :  ill. (some col.) ;  29 cm. 
 - The Prentice Hall series in marketing .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0135171113 (pbk.)  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Subjects--Index Terms: </label>Advertising