TY  - BOOK
AU  - Boyd,Harper W.
AU  - Westfall,Ralph L.
AU  - Stasch,Stanley F.
TI  - Marketing research: text and cases 
SN  - 8185386161 (pbk.)
PY  - 1985///
CY  - New Dehli
PB  - A.I.T.B.S.
KW  - Marketing research
KW  - Case studies
N1  - Includes index; Includes bibliographical references
ER  -