TY  - BOOK
AU  - Dibb,Sally
AU  - Simkin,Lyndon
TI  - The marketing briefs: a revision and study guide
SN  - 0750653868 (pbk.)
PY  - 2001///
CY  - Oxford
PB  - Butterworth-Heinnemann
KW  - Marketing
KW  - Planning
N1  - Includes index; Includes bibliographical references
ER  -