Dibb, Sally, <br/><br/>
The marketing briefs :  a revision and study guide/ 
Sally Dibb and Lyndon Simkin. 
 - Oxford :  Butterworth-Heinnemann,  2001. 
 - xi, 351 p. ;  24 cm. 
 - The marketing workbooks. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0750653868 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.<br/>Marketing.