Media analysis techniques - Berger, Arthur Asa. (Thousand Oaks, Calif. : Sage, 2005)
Techniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murders on the Orient Express -- Seven points on the game of football -- The maiden with the snake: interpretations of a print advertisement -- All-news radio and the American Bourgeoisie -- Video Games: a new art form.
Includes bibliographical references.
Includes index.
Keywords: Mass media -- Methodology; Mass media criticism