Berger, Arthur Asa. <br/><br/>
Media analysis techniques / 
Arthur Asa Berger. 
 - 3rd ed. 
 - Thousand Oaks, Calif. :  Sage,  c2005. 
 - xv, 244 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Techniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murders on the Orient Express -- Seven points on the game of football -- The maiden with the snake: interpretations of a print advertisement -- All-news radio and the American Bourgeoisie -- Video Games: a new art form. 
<br/><br/><label>ISBN: </label>1412906830 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Methodology.<br/>Mass media criticism.