Dominick, Joseph R. <br/><br/>
The dynamics of mass communication / 
Joseph R. Dominick. 
 - 4th ed. 
 - New York :  McGraw-Hill,  c1993. 
 - xxii, 616 p. :  ill. (some col.) ;  26 cm. 
 - McGraw-Hill series in mass communication. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0070178054 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.