Malhotra, Naresh K. <br/><br/>
Marketing research an applied orientation / 
Naresh K. Malhotra. 
 - Eglewood Cliffs :  Prenticehall,  1993. 
 - xxxv, 857 p. :  ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0130099864 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Management.