Johnson, Gerry. <br/><br/>
Exploring corporate strategy :  text and cases/ 
Gerry Johnson and Kevan Scholes. 
 - 3rd ed. 
 - New York :  Prentice Hall,  1993. 
 - xxiv, 733 p. :  col. ill. ;  24 cm. 
<br/><br/> Includes index.  Includes bibliographic references 
<br/><br/><label>ISBN: </label>013297441X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.<br/>Strategic planning.