TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra E.
AU  - Pearce,Charles
TI  - Advertising: principles and practice 
SN  - 0133152197 (cased)
PY  - 1995///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Advertising
N1  - Includes index; Chapter 1 missing; Includes bibliographical references
ER  -