Wells, William. <br/><br/>
Advertising :  principles and practice / 
William Wells, John Burnett, Sandra Moriarty. 
 - 3rd ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  1995. 
 - xxv, 815.  :  ill. (some col.) ;  29 cm. 
<br/><br/> Includes index.  Chapter 1 missing. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0133152197 (cased) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.