Keegan, Warren J. <br/><br/>
Global marketing management / 
Warren J. Keegan. 
 - 5th ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1995. 
 - xix, 828 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0133591344 (hbk.) 0132971860 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.