Engel, James F.

Consumer behavior / James F. Engel, Paul W. Miniard and Roger D. Blackwell. - 5th ed. - Fort Worth : Dryden Press, c1993. - xvii, 846 p. : ill. ; 24 cm. - The Dryden Press series in marketing. .

Includes index.

Includes bibliographical references.

039107221(pbk. )


Consumer behavior.
Marketing research.