TY  - BOOK
AU  - Keegan,Warren J.
AU  - Keegan,Warren J.
TI  - Global marketing management
SN  - 0133572455 (pbk.)
PY  - 1989///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes index; Includes bibliographical references
ER  -