Pride, William M. <br/><br/>
Marketing / 
William M. Pride. 
 - Boston :  Houghton Mifflin,  1989 
 - 6th ed. xxxiv, 818p [68]. ;  26cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>039536938X (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing