TY  - BOOK
AU  - McDonald,Malcolm
ED  - Institute of Marketing.
TI  - Marketing plans: how to prepare them, how to use them 
SN  - 0750641169 (pbk.)
PY  - 1999///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Planning
N1  - Includes index
ER  -