McDonald, Malcolm. <br/><br/>
Marketing plans :  how to prepare them, how to use them / 
Malcolm  McDonald. 
 - 4th ed. 
 - Oxford :  Butterworth-Heinemann,  1999. 
 - xviii, 578 p. :  ill. ;  25 cm. 
 - The marketing series. Professional development. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0750641169 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Planning.