Akhter, Syed H. Global marketing : concepts, strategies, practice ; text and readings / Syed H. Akhter. - Cincinnati, Oh. : South-Western College, c1994. - 1 v. (various pagings) : ill. ; 24 cm. Includes index. Includes bibliographical references. ISBN: 0538831766 (hbk.) Subjects--Topical Terms: Export marketing.