TY  - BOOK
AU  - Blackwell,Roger D.
AU  - Blackwell,Kristina S.
AU  - Talarzyk,W.Wayne
TI  - Contemporary cases in consumer behavior
SN  - 0030970385 (pbk.)
PY  - 1993///
CY  - Fort Worth
PB  - Dryden Press, Harcourt Brace College Publishers
KW  - Consumer behavior
KW  - Case studies
KW  - Marketing research
N1  - Includes bibliographical references; 1. A-K -- 2. L-Z
ER  -