Blackwell, Roger D. <br/><br/>
Contemporary cases in consumer behavior  / 
Roger D. Blackwell, Kristina S. Blackwell, W. Wayne Talarzyk. 
 - 4th ed. 
 - Fort Worth :  Dryden Press :  Harcourt Brace College Publishers,  c1993. 
 - xiii, 526 p. :  ill., maps  ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>1. A-K -- 2. L-Z. 
<br/><br/><label>ISBN: </label>0030970385 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Case studies.<br/>Marketing research--Case studies.