TY  - BOOK
AU  - Loudon,David L.
AU  - Della Bitta,Albert J.
TI  - Consumer behavior: concepts and applications 
T2  - Includes index
SN  - 0071005625 (hbk.)
PY  - 1979///
CY  - New York
PB  - McGraw-Hill
KW  - Consumers
KW  - Case studies
N1  - Includes bibliographical references
ER  -