Loudon, David L. <br/><br/>
Consumer behavior :  concepts and applications / 
David L. Loudon and Albert J. Della Bitta. 
 - 3rd ed. 
 - New York :  McGraw-Hill,  c1979. 
 - xi, 545 p. :  ill. ;  25 cm. 
 - McGraw-Hill series in marketing. .
 - Includes index. .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0071005625 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers.<br/>Consumers--Case studies.