TY  - BOOK
AU  - Hersey,Paul
TI  - Selling: a behavioral science approach 
SN  - 0138054908 (pbk.)
PY  - 1988///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Selling
N1  - Includes index; Includes bibliographical references
ER  -