Yeshin, Tony. <br/><br/>
Integrated marketing communications :  the holistic approach / 
Tony Yeshin. 
 - Oxford :  Butterworth Heinemann,  1998. 
 - xi, 354 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0750619236 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.