01134nam a2200337 a 4500 0750619902 (pbk) MAIN HF5415.13 Fifield, Paul Strategic marketing management : planning and control, analysis and decision / Paul Fifield and Colin Gilligan. Oxford ; Boston : Butterworth-Heinemann , c1995. xvii, 317 p. : ill. ; 29 cm. The CIM workbook series. Marketing. The marketing series. Includes index. 'Published on behalf of the Chartered Institute of Marketing.' 'Diploma syllabus'. Marketing Management. Strategic planning. Marketing Decision making. Marketing. Gilligan, Colin Chartered Institute of Marketing. Marketing series (London, England). .b10051533 20-01-06 17-04-03 20230123133957.0 NUST BOOKS HF5415.13 157884 157884 2023-01-23 00:00:00 33 HF5415.13 FIF 92003036081 80.00 2023-01-23 BOOKS 0 LCC 0 0 NFIC 0 MAIN MAIN GEN 2023-01-23 80.00